it’s all about

ART&Branding

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what we do

ART, BRANDING

& INNOVATION

We see ourselves as a learning organization with a strategy and activities designed to meet the challenges facing society. Creativity, entrepreneurial planning, innovating thinking that focuses on making an impact, and active involvement are important principles of our work.

ART

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BRAND CREATION

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BRAND INNOVATION

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who we are

HCL

& Partners

We see ourselves as a learning organization with a strategy and activities designed to meet the challenges facing society. Creativity, entrepreneurial planning, innovating thinking that focuses on making an impact, and active involvement are important principles of our work.

HCL

I’M YOUR MAN

Hendrik Cleiren is an independent and unique creative thinker active in art, branding, concept development, strategy, brand positioning, brand innovation, design & photography.

 

Some of his ideas and way of working re-invent the market thanks to a disruptive approach based on a fundamental innovative mindset.

He inspired some of the world’s leading brands to tell their stories through brand strategy, positioning, imagery and art. His background in brand marketing, in addition to his 30Y work experience, brings a unique understanding of both client and agency sides on projects

Hendrik considers himself an average talent who works above average. He sets the bar high. Authenticity is also a top priority for him

 

‘I have no talent for pretending, for me, authenticity is about being true to yourself’

Hendrik is

co-founder

and Chief Creative Officer at Pegasus Design Group

 

 

 

 

 

Inventor and owner of C.A.R -CarArtRevolution

a unique positioning and marketing platform for automotive brands like Porsche, Lamborghini, Bentley

and Land Roover

 

 

 

 

co-founder of First Step – Netherland,

creator of the ‘Happy Horses Homes’ brand

 

 

 

 

inventor of

’the Garage’

the innovation academy

in partnership with Gevers, European market leader ‘IP – Intellectual Property

Hendrik is born and raised near Antwerp, Belgium and is available for hire globally

 

 

 

 

 

 

 

“Here I stand. I’m your man.” Leonard Cohen

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why? we believe in innovation

we believe in innovation

We see ourselves as a learning organization with a strategy and activities designed to meet the challenges facing society.

Creativity, entrepreneurial planning, innovating thinking that focuses on making an impact, and active involvement are important principles of our work.

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the GARAGE

THE INNOVATION
ACADEMY

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WELCOME TO THE

the GARAGE

MASTERCLASS FOR INNOVATION

the innovation academy gives you a masterclass in genuine innovation and helps you to discover a better version of yourself, ‘Out of the box thinking’ and a challenging long-term vision for an advancing future

ideas work like sea spark, a species of plankton that can light up the sea

to become and remain the most valuable player and to ensure that the market experiences this as well, it is necessary to question behavior non-stop in order to improve it… it’s an eternal process

INNOVATION Programs

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HCL branding

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BRUUT VIDEO

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GEVERS IP

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HCL

Inspired by Emmenez-moi – Charles Aznavour

“Moi qui n’ai connu toute ma vie que le ciel du nord. J’aimerais débarbouilles le gris en virant de bord…”

Merci Charles

STRATEGY

Business sense meets creativity

Inspired by Music of the night – Andrew Lloyd Webber

“Night time sharpens, heightens each sensation. Darkness stirs and wakes imagination. Silently the senses abandon their defenses. Helpless to resist the notes I write, for I compose the music of the night”

Thanks Andrew

 

INSPIRATION

Inspired by The Future – Leonard Cohen

The blizzard, the blizzard of the world. Has crossed the threshold and it has overturned the order of the soul. When they said repent repent I wonder what they meant”

Thank you Leonard

PARTNERS

IN CRIME

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ACADEMIE OF INNOVATION

the GARAGE

GARAGE-H0urs

Friday: 5am – 11pm

Saturday: 5am – 10pm