it’s all about
ART&Branding
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what we do
ART, BRANDING
& INNOVATION
We see ourselves as a learning organization with a strategy and activities designed to meet the challenges facing society. Creativity, entrepreneurial planning, innovating thinking that focuses on making an impact, and active involvement are important principles of our work.
HCL
WHO I’M
Hendrik Cleiren is an independent and unique creative thinker active in art, branding, concept development, strategy, brand positioning, brand innovation, design & photography.
HCL
WHO I’M
Some of his ideas and way of working re-invent the market thanks to a disruptive approach based on a fundamental innovative mindset.
HCL
I’M YOUR MAN
He inspired some of the world’s leading brands to tell their stories through brand strategy, positioning, imagery and art.
HCL
I’M YOUR MAN
His background in brand marketing, in addition to his 30Y work experience, brings a unique understanding of both client and agency sides on projects
HCL
I’M YOUR MAN
Hendrik considers himself an average talent who works above average. He sets the bar high. Authenticity is also a top priority for him
HCL
WHAT I BELIEVE
‘I have no talent for pretending, for me, authenticity is about being true to yourself’
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who we are
HCL
& Partners
We see ourselves as a learning organization with a strategy and activities designed to meet the challenges facing society. Creativity, entrepreneurial planning, innovating thinking that focuses on making an impact, and active involvement are important principles of our work.
HCL
HERE I STAND
Hendrik is
co-founder
and Chief Creative Officer at Pegasus Design Group
Inventor and owner of C.A.R -CarArtRevolution
a unique positioning and marketing platform for automotive brands like Porsche, Lamborghini, Bentley
and Land Rover
co-founder of First Step – Netherland,
creator of the ‘Happy Horses Homes’ brand
inventor of
’the Garage’
the innovation academy
in partnership with Gevers, European market leader ‘IP – Intellectual Property
HCL
I’M YOUR MAN
Hendrik is born and raised near Antwerp, Belgium and is available for hire globally
“Here I stand. I’m your man.” Leonard Cohen
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why?
we believe in innovation
We see ourselves as a learning organization with a strategy and activities designed to meet the challenges facing society.
WELCOME TO
the GARAGE
Discover and learn
‘out of the box thinking’
a challenging long-term vision for an advancing future
to become and remain the most valuable player and to ensure that the market experiences this as well
to question behavior non-stop in order to improve
it’s an eternal process
MASTERCLASS FOR INNOVATION
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WHAT?
the innovation Academy
Creativity, entrepreneurial planning, innovating thinking that focuses on making an impact, and active involvement are important principles of our work.
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HOW?
ACADEMIE OF INNOVATION
the GARAGE
A key role in creating Sustainable competitive advantage
The garage gives you a masterclass in genuine innovation
WELCOME TO THE
the GARAGE
Discover and learn
‘out of the box thinking’
a challenging long-term vision for an advancing future
to become and remain the most valuable player and to ensure that the market experiences this as well
to question behavior non-stop in order to improve
it’s an eternal process
MASTERCLASS FOR INNOVATION
INNOVATION Programs
Our innovation programs are essential and an incisive resource for executives, board members, and other business leaders seeking fresh approaches to doing business in the modern economy , and looking for new ways to think about value propositions, competition, partnership, and performance management
HCL branding
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BRUUT VIDEO
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GEVERS IP
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HCL
Inspired by Emmenez-moi – Charles Aznavour
“Moi qui n’ai connu toute ma vie que le ciel du nord. J’aimerais débarbouilles le gris en virant de bord…”
Merci Charles
STRATEGY
Business sense meets creativity
Inspired by Music of the night – Andrew Lloyd Webber
“Night time sharpens, heightens each sensation. Darkness stirs and wakes imagination. Silently the senses abandon their defenses. Helpless to resist the notes I write, for I compose the music of the night”
Thanks Andrew
INSPIRATION
Inspired by The Future – Leonard Cohen
The blizzard, the blizzard of the world. Has crossed the threshold and it has overturned the order of the soul. When they said repent repent I wonder what they meant”
Thank you Leonard
PARTNERS
IN CRIME
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ACADEMIE OF INNOVATION
the GARAGE
GARAGE-H0urs
Friday: 5am – 11pm
Saturday: 5am – 10pm
